Brilliant Sparkle

Brilliant Sparkle from Arm & Hammer is clinically proven to remove up to 88% more plaque than a leading toothpaste by actually neutralising its bonds and removing it effectively from tooth surfaces.

To make your smile shine whiter, try Arm & Hammer Enamel Care. This is a daily enamel strengthening toothpaste that naturally whitens while caring for your teeth. With its unique Liquid Calcium formula, Enamel Care actually restores the surface enamel for smoother, glossier and healthier teeth.

Enamel Care toothpaste contains baking soda, known for its natural cleaning and whitening qualities. By neutralising acids in your mouth, Arm & Hammer's dental grade baking soda also protects against dreaded bad breath, giving you ultimate confidence when flashing those pearly whites!

Arm & Hammer new Brilliant Sparkle and Arm & Hammer Enamel Care Toothpaste is in all major chemists and supermarkets nationwide priced £3.49. www.armandhammer.co.uk.