Empower your business

Monday, September 12th, 2011

Most small businesses, particularly therapists, are reducing outgoings just to survive, but is there a way to reach more clients and improve income with only a small budget?

Roy Van-der Kieft from Empower UK explains:
‘Over the last 18 months I have spent a lot of my time analysing the difficulties faced by sole traders and small businesses. Since the recession many businesses have experienced a slow progressive reduction in the number of customers and clients looking for their services and although this has been painful, most have been able to adapt and to survive. However, over the last couple of months or so, this slowdown seems to have become much more dramatic and many businesses are now facing real difficulties. The decline in the number of clients is causing many businesses to look at new ways to improve sales, with the client having the opportunity to experience some new and exciting products and services. However, most are continuing with reducing outgoings, with the common options being a return to working from home, cutting down on advertising, marketing and promotion and reducing salaries. This is, however, proving to be that ‘catch 22' position, where small businesses, particularly sole traders, are having to cut back in certain crucial areas, but leading the business into the inevitable bigger, more serious problem of even fewer clients and placing the business in even more difficulty.

Every business needs to attract customers
Nearly all the sole traders and small businesses I have spent time with have said they would embrace the opportunity to be able to spend more money on their business. They would then be able to attract those new clients and customers, compete with the larger businesses and increase their income. However, with very little cash available, most are just hoping and praying that things will improve.'

So how can small businesses and the sole trader attract more clients and customers when they have such a small budget?

The answer is to become part of Empower UK, where sole traders are able to access all the resources available to larger businesses at a fraction of the cost.

So how does it work?
We have examined, in minute detail, all the elements that go together to make a successful, profit making, sole trading business.

By carefully assembling all the necessary components, we aim to make your business successful and provide you with an effective solution for attracting new clients and customers. Empower UK can provide all the services you need, at a fraction of the normal cost. By breaking down these services into smaller, more manageable options, we are able to supply only the options you require and eliminate any unnecessary costs and waste. No catch, just a great opportunity, only available to therapists, sole traders and the small independent business owner.

For further information and to see if your business is eligible to join, please send your business details and contact information to:
new-soletrader @empower-uk.co.uk and a member of our team will contact you.
www.empower-uk.co.uk 01323 762844

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