Fuel your sporting pursuits
Sunday, July 1st, 2012
FUEL is s new energy cereal has been created to meet the needs of sports and fitness enthusiasts. It is an energy-packed breakfast granola loaded with large clusters of toasted oats and available in two flavours - Real Fruit and Chocolate Chunks.
Available from Tesco and on promotion from July 25 - August 14 with £1 off the normal RRP of £3.29. Both cereals tasted delicious, and our only complaint was that we wished the box was bigger!
Barney Mauleverer, is one of the creators of FUEL and a devotee of extreme sporting challenges having completed the grueling Marathon des Sables across the Sahara Desert, the Himalayan Marathon and, most recently, the Jungle Marathon in the Amazon.
Barney said: "We have created FUEL because we were bored with what was on offer in the cereal category and specifically to meet the needs of today's active people taking part in marathons, triathlons, mountain climbing as well as more traditional pastimes such as rugby, tennis and squash.
Containing Vitamin B and E, high in fibre and contains guarana extract. It is a blend of both slow and fast release energy providing the ideal start to the day.
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