Tea and the City
London luxury tea brand BLOOM has launched a 100% all natural collection of 5 delicious Tea TreatmentsTM that work together throughout your day to support your body's changing needs in 5 easy to follow steps.
Step 1: A Breakfast Tea TreatmentTM (ideal at breakfast)
Reawakening ingredients (Sri Lankan Uva, Indian Assam, Kenyan tea) help kick start metabolism first thing in the morning (a result of the synergy between caffeine and theanine).
Step 2: A Green Tea TreatmentTM (ideal for morning)
Muscle relaxing ingredients (green tea, jasmine, rose petals, echinacea) help you de-stress and maintain mental sharpness so you can work better.
Step 3: A White Tea TreatmentTM (ideal at noon)
Stomach cleansing ingredients (white tea, peppermint, fennel, aniseed) help you digest your lunch so you can feel refreshed and light on your feet.
Step 4: An Earl Grey Tea TreatmentTM (ideal for afternoon)
Energizing ingredients (black tea, natural bergamot oil, lemon and orange peels, cornflowers) help you fight fatigue and restore concentration late afternoon.
Step 5: A Rooibos Tea TreatmentTM (ideal for evening)
Detoxifying ingredients (naturally caffeine free rooibos, vanilla, elderflowers, liquorice) help you relax into the evening and boost immunity.
The 5-step Tea Treatment PlanTM is streamlined to save you time. Each masterfully blended tea to deliver well-timed nutrition (e.g. Step 3: digestive ingredients at lunch), boost your immune system (rich in antioxidants) and aid hydration (99% water). The teas are also ordered by their caffeine strength, which progressively decreases from breakfast to lunch (Black - Green - White teas), spiking for afternoon fatigue (Black tea), before a caffeine-free evening tea (Rooibos).
BLOOM was founded by former architect Craig Coulton in January 2010 after treating chronic illness with copious amounts of green tea, which led him to develop (with a Master Tea Blender) a tea plan better suited to his body's changing needs throughout his day. Like so many busy city professionals, Craig's stressful lifestyle caused a ‘meltdown' and it wasn't until a year later that he swopped homeopathic medication and ongoing treatment for a natural alternative rich in antioxidants and more enjoyable than taking pills - TEA!
BLOOM aims to inform and change the way we view tea, not only as a traditional ‘comforting' drink but as a powerful natural healer and dietary supplement that can also boost energy levels and mental performance without experiencing ‘caffeinism' (common with coffee).
Tea is a natural source of powerful antioxidants, vitamins and minerals your body needs to boost immunity and protect tissues against destructive free radicals (commonly associated with aging and disease). Tea is also zero calories (if taken without milk and sweetener), helps with regular hydration which in turn can also reduce water retention, lowers cholesterol and contains fluoride which can help prevent dental decay.









