What is a business coach and why on earth would I need one?
The second question I often get asked is, "but what could you teach me about my business? I've been in business for years and I've done well". My reply - "Absolutely nothing. If you have built your business successfully then you are unquestionably the expert in your field. There is nothing I can teach you - about your business."
What I can do though is give you a completely objective view of your business, work with you to enable you to tap into the knowledge and experience gained from working with lots of businesses, the knowledge of what has really worked in those businesses and introduce you to a way of thinking about your business that will change the way you approach things.
Let's look at the sports analogy again. There is no denying that David Beckham is immensely talented as a footballer. Would his raw talent alone have made him successful? Almost certainly. But it was Alex Ferguson, his coach, who was able to recognise the full extent of that potential, had the knowledge of how to tap into it and had the skills to enable Beckham to realise his potential to the full. It's exactly the same in business. Many business owners have made it on their own talent and are running profitable businesses as a result. But the question is, what is their and their business's real potential? That's why business coaching is so important. It's the key that can unlock the potential in both business and owner.
As a coach I don't consult. I don't do the work for you. I will teach you how to realise your potential, by giving you the knowledge, the tools, the vision, motivation and challenge to take both you and your business to the next level, and to ultimately enjoy the financial and lifestyle benefits that come with it. How exactly? Most challenges in business come down to just three areas - TIME, TEAM and MONEY.
Let's look at TIME first. Do you work harder than any one else in your business? A business should be, "A commercial profitable enterprise that works without you". The key is the last phrase...that works without YOU. If you are your business's greatest asset, the glue that holds everything together, you don't have a business - you have a JOB. As a coach I can help you work on the things that get you out of your job and give you your business. You might, of course, like to start with having more time to spend with your family, on your hobbies or take a holiday... Which leads me on to team.
In order for you to have the time, you need to have the TEAM. Great teams don't just happen. A coach can work on how to recruit, build and motivate your team. On how to ensure they give the best customer service - as good as you could give ñ every time, all the time. Then the business can work without you.
What about MONEY? Immensely important, of course, and often the main reason for clients wanting to work with a coach or mentor. As such, working on building the business profits is often the first thing to focus on when working with a new client. They can develop strategies to unlock the potential within YOUR business. They can focus on Sales, Marketing and Advertising. Did you know, for example, that by working on five key areas in your business and improving them by just 10%, you will improve your profits by more than 60%. What would a 60% increase in PROFITS mean to you? So now you know what a coach can do for you. The next question is - would a coach make a difference to your business?
Author: Anji Marychurch Tel: 01403 243321